The home care industry has long suffered from a tarnished reputation. Low wages, rushed visits, inconsistent care, and high staff turnover have unfortunately become what many expect when they think of home care services.

This damaged perception creates a painful reality: exceptional care providers must work twice as hard to prove they're different. At MoralCare, we face this challenge daily – watching potential clients and carers approach us with caution, their expectations already lowered by past disappointments.

Born from Necessity, Built on Purpose

In 2021, Rebecca Williamson founded MoralCare after witnessing these gaps in home care quality firsthand. The vision was simple yet revolutionary: create a care service that prioritizes both the people receiving care AND those providing it.

The most heartbreaking part of our journey? The scepticism we encounter before people even experience what makes us different. New clients often brace themselves for disappointment. Potential team members apply with one foot already out the door, expecting the same challenges they've faced elsewhere.

What Sets Us Apart

While others in the industry might cut corners, we've built our foundation on:

• Providing carers with proper training

• Offering genuine career progression (not just empty promises)

• Rewarding dedication with meaningful perks (from spa days to holidays in Italy)

• Maintaining a 95% retention rate for care workers employed over a year

• Delivering consistent, high-quality care that earned us a flawless CQC report

• Staying full durations of visits

• Creating and maintaining meaningful bonds

Our efforts haven't gone unnoticed – we proudly received the North West Home-Care Employer Award at The Great British Care Awards in 2024.

Changing Perceptions One Experience at a Time

The transformation we see when skeptics become believers is what drives us forward. The relief in a family's eyes when they realize their loved one is genuinely cared for. The surprise from a new team member when they discover we actually deliver on our promises.

We're not just providing care – we're rebuilding trust in an industry that desperately needs it.

Join Our Mission

Whether you're considering care for yourself or a loved one, or thinking about a career in care, we invite you to experience the MoralCare difference. Don't let past disappointments lower your expectations of what's possible.

Great care exists. Great care employers exist. And we're working tirelessly to make that the rule, not the exception.